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The brand that rebuilt trust with one honest apology
How a global campaign turned a crisis into a masterclass in transparency — and why rivals are still catching up.
Nadia Chen/Jul 19, 2026/11 min read
The ideas, films and stunts behind the work everyone's talking about — and the strategy underneath.
4 Stories
How a global campaign turned a crisis into a masterclass in transparency — and why rivals are still catching up.
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